![]() ![]() "…and a budding genius will be found where once a face was seen, but not heard…" Shades of Gray Watch Gene Siskel and Roger Ebert discuss two of the ads in 1986: At the press luncheon unveiling the new advertising in October, Apple asked film critics Gene Siskel and Roger Ebert (At the Movies) to do their stuff. There are a grand total of 11 and by far the best of the lot (in this writer’s humble opinion) are the Macintosh series of corporate minidramas. New on the Menu Mac on the TubeĪpple has new TV commercials created by BBD&O (page 42). Who really needs it? Who is making all these newsletters? More important, who is reading them? Please spare us any more on desktop publishing. But the press seems to have snatched it up like a terrier snatches a rat and is determined to shake every last word our of it that can possibly be written.Īll desktop publishing does is encourage people with very little to say to write enough so they can fold one page over, or make it a four-pager and distribute it with mail merge to innocent victims. If desktop publishing is one thing the Mac does particularly well, fine. I don’t know if I represent a large percentage of the Mac community, but I know this: I am really sick of hearing about desktop publishing. Tired of wall-to-wall DTP coverage? Sue Gelinas of Culver City certainly is (page 30): Take a look at the 1987 Apple Personal Modem brochure (PDF on ), including a choice of cables. He simply refused to sell me a cable as he had six modems and six cables (packaged separately, each with its own parts number and each listed as a separate retail item). It turned out that if I did not buy my modem from him I was not entitled to purchase a cable. Sure enough, the dealer inadvertently revealed that he didn’t have cables to sell separately in stock. By the sixth dealer I was smelling a rat. So, I went to one dealer who said that they didn’t have it in stock. I had just purchased an Apple modem secondhand from a friend. Then there was the time I had with the new modem cable. (Of course, it was just the machine doing the work you start the test, go away and come back at least 3 hours later to check the results on the screen.) ![]() One dealer attempted to charge me $120 in labor for running a RAM test because it took 3 hours. This time I have come to a conclusion: I will never return to an Apple dealer to buy anything that I can just as easily mail-order, unless Apple changes many of the policies and procedures associated with their dealer network. Neil Shapiro has some choice words for Apple dealers on page 19.Ī few days ago I angrily walked out of an Apple dealership, as I have done many times before. In 1986, buying a Macintosh direct was impossible: you had to go to a dealer. Download 68K Mac software from Macintosh Garden and Macintosh Repository. Pick up your copy of MacUser December 1986 from the Internet Archive. If you have any suggestions or corrections, please contact or join the 68k Mac Liberation Army. This month we get colourful with the Apple IIGS, watch Apple adverts with Roger Ebert, build a network with PhoneNET, run an email server from a floppy disk, and rage against poor service from Apple dealers. New to the series? Start at the beginning with October 1985. This post is based on the December 1986 issue. Welcome back to A Macintosh History: a history of the early Apple Mac told through the pages of MacUser magazine. ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |